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Be Iconic on TikTok Shop

TikTok Shop is the fastest-growing UK online sales platform.*
Don’t miss out, become an iconic British business on TikTok Shop today.

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TikTok Shop offers a unique opportunity to turn discovery into commercial success!
  • More than 200,000 sellers on TikTok Shop UK
  • Fastest-growing UK online sales platform in 2024
  • 75% of small businesses say TikTok helps them reach new customers in the UK
  • Average 6,000 LIVE shopping sessions every day
  • 93% increase in daily TikTok Shop LIVE sales
  • One beauty product sold every second
  • Food & Beverages and Pet Supplies categories grew by triple digits last year
  • Sports and Outdoor market grew almost seven times in size last year

Reach out to your category contact below and start selling on TikTok Shop today*

*Please only register interest if your business sells goods and products, rather than service providers

Beauty

Makeup, Skincare, Bath & Shower Care, Hair Care, Personal Care, Men's Care, Fragrance

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Contact:
Kenny Adegbulu

Electronics

Consumer & Personal Electronics, Household & Kitchen Appliances​

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Contact:
Lin Chen

Fashion

Baby & Maternity, Shoes, Sports & Outdoor, Kids, Luggage & Bags, Jewellery, Accessories and Pre-owned​

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Contact:
Ema Robinson

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Electronics

Consumer & Personal Electronics, Household & Kitchen Appliances​

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Contact:
Lin Chen

Fashion

Baby & Maternity, Shoes, Sports & Outdoor, Kids, Luggage & Bags, Jewellery,
Accessories and Pre-owned​

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Contact:
Ema Robinson

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Electronics

Consumer & Personal Electronics, Household & Kitchen Appliances​

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Contact:
Lin Chen

Fashion

Baby & Maternity, Shoes, Sports & Outdoor, Kids, Luggage & Bags, Jewellery,
Accessories and Pre-owned​

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Contact:
Ema Robinson

FMCG

Food and Beverages (non-HFSS), Health & Wellness, Home Care, Groceries & Fresh Produce

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Contact:

Faisal Al-Sabti

Home & Living

Toys, Home Supplies, Sports & Outdoor, Kitchenware, Furniture, Pet Care, Baby & Maternity, Textiles & Soft-furnishings

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Contact:

Ginny Major

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GPDR:
By emailing the category leads and submitting your contact information, you agree to receive emails and materials from TikTok Shop, including promotional offerings, newsletters and information about their products and services. You may opt out of receiving such communications by clicking the unsubscribe link in any email you receive. Please see the Privacy Policy for more information about how your information will be used: TikTok Partner Privacy Policy.

 

Sources:

  • TikTok Shop was the fastest growing online retailer in 2024: (Source NIQ Digital Purchases, Total eCommerce, Value Share, 1st January 2024 to 31st December 2024)

  • 75% of SMEs said TikTok has had a positive impact on their ability to reach customers in the UK. 74% agreed that TikTok had helped them engage with more customers and receive feedback, market new products and services (72%), and stand out as a business more clearly (67%) (Oxford Economics research)

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